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Position:Home ? Company news ? Exclusive interview Xiang Guangzeng of Jhenten Machinery: To build china brand in international market

Exclusive interview Xiang Guangzeng of Jhenten Machinery: To build china brand in international market

  • Time:2013-12-25 Clicks:1380

The 2008 Olympic Games hold in Beijing, China let numerous of people who have yellow skin and black hair Olydreams come ture. These days, the Olympic flame symbolizes the divine and peace was transmitted in the world is becoming the focus of the world. During the torch relay, Wenzhou and Hangzhou as the first station and third station in Zhejiang Province made the whole zhejiang immersed in a festival festival atmosphere.

Hc360 as a domestic leading B2B e-commerce company, their companies throughout the country,
How could they put less attention and participation enthusiasm in this historic scenes? In the process of torch relay, we interviewed many friends of HC360 about the effective to economy of china and company of relay Olympic flame. President Xiang Guangzeng accept our interview in this historic moment.


溫州鎮(zhèn)田機(jī)械有限公司董事長(zhǎng)項(xiàng)光增先生


 項(xiàng)光增先生有點(diǎn)遺憾的告訴筆者,奧運(yùn)圣火在浙江溫州傳遞,由于工作的原因無(wú)法親臨現(xiàn)場(chǎng)。但他表達(dá)了自己對(duì)奧運(yùn)火炬?zhèn)鬟f在溫州的愛(ài)國(guó)赤誠(chéng)之心,“我的心已經(jīng)在現(xiàn)場(chǎng)為我們的圣火助威!”

項(xiàng)光增先生激昂的表達(dá)了自己對(duì)2008北京奧運(yùn)舉辦的深情,2008北京奧運(yùn)的腳步正慢慢向我們走來(lái),她將向全世界人民展示新北京、新奧運(yùn)的風(fēng)采, 她將向全世界人民展現(xiàn)綠色奧運(yùn)、人文奧運(yùn)、科技奧運(yùn)的風(fēng)采,她將展現(xiàn)我們中華民族千年?yáng)|方禮儀之邦歷的燦爛文化。

對(duì)于后奧運(yùn)經(jīng)濟(jì)的發(fā)展,項(xiàng)光增先生充滿信心發(fā)表了自己的觀點(diǎn)。

首先,2008年奧運(yùn)會(huì)為中國(guó)經(jīng)濟(jì)發(fā)展提供穩(wěn)定的社會(huì)環(huán)境,同時(shí)也有利于進(jìn)一步擴(kuò)大開(kāi)放,使中國(guó)經(jīng)濟(jì)能更好地適應(yīng)經(jīng)濟(jì)全球化進(jìn)程。改革開(kāi)放是中國(guó)經(jīng)濟(jì)高速增長(zhǎng)的最基本的成功經(jīng)驗(yàn)。主辦奧運(yùn)會(huì)即是一個(gè)國(guó)家擴(kuò)大市場(chǎng)開(kāi)放度,加速融入經(jīng)濟(jì)全球化進(jìn)程的一個(gè)重要媒介。北京承辦2008年奧運(yùn)會(huì)有利于進(jìn)一步擴(kuò)大開(kāi)放。

其次,有利于在國(guó)際上打造“中國(guó)品牌”,能更好地帶動(dòng)國(guó)內(nèi)企業(yè)由產(chǎn)品經(jīng)營(yíng)向品牌經(jīng)營(yíng)的轉(zhuǎn)變?,F(xiàn)代企業(yè)在國(guó)際市場(chǎng)上的競(jìng)爭(zhēng),除了企業(yè)自身要有雄厚的實(shí)力和一流的產(chǎn)品,還需要企業(yè)所屬國(guó)在國(guó)際上有美譽(yù)度和影響力。也就是說(shuō),企業(yè)在國(guó)際市場(chǎng)上的品牌競(jìng)爭(zhēng)實(shí)際上是需要國(guó)家這一大品牌支撐的。主辦奧運(yùn)會(huì)是一個(gè)國(guó)家在國(guó)際上打造“國(guó)家品牌”,提升國(guó)際影響力的重要手段。冷戰(zhàn)結(jié)束以后,中國(guó)成為西方陣營(yíng)竭力遏制和打壓的對(duì)象,在以美英為首的西方主流媒體中,對(duì)中國(guó)的正面報(bào)導(dǎo)并不多,中國(guó)通過(guò)申辦和主辦奧運(yùn)會(huì),將使西方媒體不得不在10年左右的時(shí)間里持續(xù)關(guān)注中國(guó),并給予更多正面和客觀的報(bào)導(dǎo)。這種長(zhǎng)周期、高頻率的報(bào)導(dǎo),對(duì)擴(kuò)大中國(guó)的國(guó)際影響,樹(shù)立“國(guó)家品牌”都有重要作用。國(guó)家盛,企業(yè)興。國(guó)家這一大品牌打響了,企業(yè)的小品牌才更容易進(jìn)入國(guó)際市場(chǎng),才會(huì)更具國(guó)際影響力。另外,承辦奧運(yùn)會(huì)還能使本國(guó)企業(yè)借助奧林匹克市場(chǎng)營(yíng)銷(xiāo)計(jì)劃宣傳、推廣企業(yè)形象和品牌,這些企業(yè)借助奧運(yùn)會(huì)的巨大傳播力使自己的企業(yè)和產(chǎn)品品牌具有了國(guó)際影響。北京舉辦2008年奧運(yùn)會(huì),國(guó)內(nèi)的眾多企業(yè)就可以借助奧運(yùn)會(huì)來(lái)推進(jìn)企業(yè)由產(chǎn)品經(jīng)營(yíng)向品牌經(jīng)營(yíng)的躍升。

總體而言,北京奧運(yùn)會(huì)對(duì)于中國(guó)的意義不僅表現(xiàn)為直接推動(dòng)經(jīng)濟(jì)增長(zhǎng),更突出的體現(xiàn)在間接效應(yīng)上,經(jīng)濟(jì)影響與政治影響并重,短期利益與長(zhǎng)期利益交織。盡管長(zhǎng)期間接推動(dòng)更為持續(xù)和深遠(yuǎn),但短期效應(yīng)更為顯著,也更易把握。

 2008年奧運(yùn)會(huì),作為我們企業(yè)應(yīng)該提高企業(yè)品牌,改善國(guó)際形象,調(diào)整產(chǎn)品結(jié)構(gòu),加強(qiáng)企業(yè)內(nèi)部管理和完善企業(yè)文化,要?jiǎng)?chuàng)新思維  打造“學(xué)習(xí)型企業(yè)”,通過(guò)圍繞“真誠(chéng)永恒”的經(jīng)營(yíng)理念,深入貫徹“質(zhì)量就是人品”的質(zhì)量理念,使“企業(yè)在我心中,質(zhì)量在我手中”、“一切為了顧客滿意”的質(zhì)量觀念成為全體員工的共識(shí),并轉(zhuǎn)化為自覺(jué)的行動(dòng)。樹(shù)立“在工作細(xì)節(jié)中創(chuàng)新,在創(chuàng)新思維中工作”的創(chuàng)新理念,擁有“居安思危,搏擊奮進(jìn)”的憂患意識(shí)和奮斗精神,建立“人人都是管理者”的企業(yè)發(fā)展戰(zhàn)略,以德才論英雄,為迎接和挑戰(zhàn)奧運(yùn)經(jīng)濟(jì)做準(zhǔn)備。


在此,我謹(jǐn)代表公司全體員工祝08奧運(yùn)圓滿成功!

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